How much do you spend on Google Ads each month? And on OTA fees? As you watch your margins shrink month after month, you may be wondering if there's a better way to get bookings.

The reality is that many property owners are trapped in a vicious circle: They spend more and more on advertising, they compete on price, and yet a single negative review can destroy months of marketing investment.

The true cost of a negative comment

Applying the principle of loss aversion, think about this: a negative review doesn't just scare away future guests - it actively destroys the value of your marketing investment.
While you need about 40 positive reviews to offset the impact of one negative one, each destructive review can reduce your bookings by up to 30%.

A negative review could cost you thousands of pesos/dollars in lost future bookings. How many months of Google Ads advertising does it take to recover from a loss like that?

"The first impression is the one that counts,
and it is often the only one we have."

WOW Info

• A negative review can reduce bookings by up to 30%.

• It takes 40 positive reviews to offset the impact of one negative review.

• Guest experience generates 7 times more return than traditional advertising.

• Hotels with better reviews can charge up to 25% more than their competition.

Why stars are no longer enough

Using the anchoring principle, let's compare: a 5-star hotel guarantees certain amenities and services, but does it guarantee a memorable experience?
TripAdvisor reviews show 3-star hotels with higher ratings than some 5-star hotels. Why? Because the experience exceeds expectations.

In the digital age, travelers trust the real experiences of other guests more than official star ratings. An authentic comment is worth more than a thousand brochures or a nice website.

The mathematics of guest experience

Let us consider these rather revealing data:

• It is 7 times more expensive to acquire a new customer than to retain an existing one.

• 92% of consumers trust personal recommendations more than any form of advertising.

• A satisfied guest tells 9-10 people about his experience; a dissatisfied guest tells 20-30.

Would you like a free consultation to discuss how reviews are impacting your property?
Schedule 30 minutes with us and we will provide you with a detailed analysis FREE OF CHARGE.

How to turn every stay into a WOW experience

The difference between a negative review and a positive one is often in the details:

• Customization of the experience according to the guest's profile

• Anticipating needs before they arise

• Quick and effective response to any inconvenience

• Post-stay follow-up that shows we care about your opinion

The return on investing in experiences

Let's reframe the situation: it is not an expense, it is an investment with a measurable return:

• Reduction in advertising costs

• Increase in direct bookings

• Increase in average value per reservation

• Higher repeat guest rate

• Organic marketing through recommendations

In conclusion...

The world's most successful 5-star hotels don't compete on price - they compete on memorable experiences.
And even if you don't have their budget, you can implement their strategies in an intelligent and affordable way.

The question is not whether you can afford to invest in the guest experience, but whether you can afford not to.

Take the first step

Ready to take your property reviews from good to great?

Contact us now and let's have a free 30-minute video call with WOWGuests.com. We'll analyze your current situation and then deliver a personalized report with a concrete action plan... at no cost and without obligation!

Due to scheduling reasons, spots are limited - don't let your competition take advantage while you continue to spend on advertising that doesn't build loyalty.

Sources and References for the statistics cited:

• Cornell Hospitality Research: "The Impact of Social Media on Lodging Performance"

• Harvard Business Review: "The Value of Customer Experience"

• TripAdvisor Insights: "The Power of Reviews"